Air Jordan 2010 at Retail

While at IDL I worked through concepts with designers at Jordan for Air Jordan 2010 (the 25th anniversary shoe) at retail to emphasize the beautiful port that the shoe and the featured technology the shoe contained.

Air Jordan 2010

Through rapid sketches and some awesome communication from the account manager on the program, we implemented a killer program. Below are some of my favorite shots from the launch:

It was really well received! I’m really hoping to use some of the super secret materials we used in this program again sometime for some furniture ideas that I have.